Real Estate News
Real Estate News

Marketing Tips for Agents During a Pandemic


Written by Ashley Sutphin
Tuesday, October 27, 2020

We’re many months into the coronavirus pandemic, and while it’s perhaps not something we expected to be still dealing with, that’s the reality we have. As a real estate agent during this time, you want your marketing to be both sensitive and relevant to what the country and the world are going through, but you still want to boost your business.

The real estate market is thriving despite the pandemic, and you want to be part of that.

How do you achieve each of these distinctive objectives?

Pivot How You Do Business—And Advertise It

There are a lot of creative ways to work right now as an agent. Many of the new offerings real estate agents provide their clients are actually in line with buyer preferences, pandemic or not. For example, the use of virtual tours is becoming increasingly popular. Some buyers are doing everything digitally from start-to-finish.

There’s the social distancing contributing to these trends, but also the desire for convenience.

Think about how you can offer safe practices that allow for social distancing, and then use those to build your marketing campaigns.

With that being said, what you should never do is create marketing that makes it sound like coronavirus is a unique opportunity. You could damage your brand by making the situation about making money when so many have gotten sick and died. Instead, focus on your understanding of the gravity of the situation and how you’re willing to make the appropriate changes. It shows your potential clients that you’re in the situation with them.

Be specific in how you plan to meet the changing needs of your clients, and how you’ll keep yourself and the community safe.

Develop Educational Videos

Many buyers are jumping into the market for the first time right now because the interest rates are low. You want to position yourself as someone who can help guide them through the process, so to facilitate that, consider developing educational videos.

Tech-savvy buyers and sellers will be able to learn from your expertise, and they’re more likely to consider you when hiring an agent.

Along with educational videos, now is just a good time, in general, to focus on your creative content because people are spending more time at home and potentially looking for information along the way.

When you create content, you position yourself as a trusted resource, and that can feel incredibly valuable to people right now.

Check-In

Whether its prospects, former clients, or just people you know in the community, take time to check-in and see how everyone is holding up. Even if someone isn’t ready right now to buy or sell a home, knowing that you thought about them at a difficult time will stick with them.

Consider Whether or Not Your Website and Social Media Profiles Need a Revamp

Again, people are relying so much right now on digital tools and information. Take this as an opportunity to do something you may have been putting off—take a critical look at your website and social media profiles. Do you see places where you can make improvements?

Your clients are more likely than ever before to connect with you on these platforms, so make your website and profiles great.

Think about your search engine optimization and whether or not you’re using the right local keywords.

What do your website and social media convey about you?

It’s challenging to market in an emotionally heightened time when people are sensitive and even afraid. Your marketing has to be aware of these factors, and your focus as a real estate agent right now should be on positioning yourself as an expert and a source of information and assurance. People do want to buy homes right now. The market has shown that. They, at the same time, want safety and a real estate agent who’s cognizant of the environment we’re in.

Now is a great time to perhaps rethink your digital marketing too, to be in line with what modern clients not just want but expect.



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